Younganisthan protrayed in bad light by cola major – a discussion

A well done advt indeed(read pakao – how can we demean someone’s creativity?). But when the TV commercial was bombarded over the retinas over the 10th time, the intellect took note of it….something clicked….a subtle message popped out and scratched right at the heart, what’s the connection? Why have they drastically moved out from the usual Khiladiyon-ka-khiladi to a butler? Or does the thinker within demeans the butler? No Way? Everybody has a peculiar and specific position in the running of the Universe. Then what is the scratch about? Really doubting, if we indeed are a generation of free thinkers after watching this advt. The aerated drink major has used a regular bollywood(oh! my, MS dictionary team didn’t care to add BollyWood ;-) ) face for this advt. where he is shown as a butler, who is desirous to gulp the aerated cola drink,  at some western Presidential Palace.

We the democracy preachers(liberals?) are so OK with such advt. It doesn’t say that the liberals showcase the patience or forbearance of a Buddha or the Gandhi, it just shows the mockery of democracy in which the advt. company successfully reads the countrymen’s mind, it’s weaknesses and targets it. Moreover wrongly labeling the advt with a punch line of “Younganisthan kaa WOW”, what a shame. This weakness characterizing a particular attitude of the 2nd & 3rd generation post Independence which is happy doing any good job for what ever cause and which ever beneficiary as along as the collected daily wages are timely transferred on a monthly basis in their savings accounts. With a major absence of the killer zeal to break open the self-created limitations and leap to the horizons, most are happy taking the easy way (work hard, earn a lot, screw health and happiness, try to party hard, and a FULL STOP).

No prizes to guess what GIGO stands for. The philosophy is now well-known as a universal law. Feed the generation with health, vibrant, enthusiastic, exploring & developing fodder and you get the same out-going attitude required to build the foundation stones of the superpower in making. Ask any economist around the world and they will tell you that this country is going to be the fastest growing in the years to come. So there are opportunities. Are they enough for everyone to excel? Yes they are. Identify the current challenge in your area of excellence, convert it into a b-plan (google the templates plz) taking expert advice and go for the kill. You are a millionaire in a decade at the least(The destiny of Indian Youth is blessed undoubtedly by the Goddess & the Divine Manager of Wealth & Prosperity). But do we enjoy taking risk? Are we passionate of what we think? Do we have what it takes to make it to the next level? Are we eager to scratch a few more pages in history over this once very prosperous land? Do we once again invoke the grace of the Principal Universal Architect? Do we want to be leaded once again or wisely LEAD?

Think hard !!!